Instagram has more than 1.28 billion monthly active users worldwide, making it one of the biggest social media platforms ever built. Compared to other channels, Instagram is unique as it was introduced first as an image-sharing platform where users can share pictures and videos.
The platform has since evolved into a powerful marketing tool for businesses of all sizes. Instagram is now one of the most popular channels for e-commerce businesses to reach new customers and boost sales. It is also responsible for generating more web traffic to e-commerce sites with other social media platforms like Facebook. And that number is only going to grow in the coming years.
There are several reasons why Instagram is such an effective sales channel for e-commerce businesses. First, the platform has a very engaged user base. More than 90% of users follow at least one business on Instagram, and 60% say they have discovered new products through the platform.
Second, Instagram is a highly visual platform, which makes it ideal for showcasing products. Product posts on Instagram generate 4.21% engagement, which is the highest of any type of post on the platform.
Third, Instagram makes it easy for users to take action on posts. With just a few taps, users can learn more about a product or even make a purchase. This is especially important for mobile shoppers, as nearly 99% of all Instagram users access the platform exclusively on their smartphones.
How to Increase eCommerce Sales Using Instagram
Brands can incorporate Instagram as part of their social media marketing strategies. When it comes to promoting new products, Instagram develops different methods than other techniques like selling on TikTok.
This is because users come to Instagram for different reasons than other social media platforms.
1. Know your audience
First, it’s important to understand how people use Instagram. The platform is most commonly used to browse through images and videos posted by friends, family, and brands that users follow. The average user spends about 53 minutes per day on the app, which gives brands a lot of opportunities to reach their target audiences. Understanding your audience can help you develop an Instagram marketing strategy that resonates with them.
2. Use high-quality images and videos
Since Instagram is a visual platform, it’s important to use high-quality images and videos in your posts. This will help your posts stand out from the crowd and capture the attention of users scrolling through their feeds. For example, you can use product videos to introduce new products to your audience or show how existing products can be used in different ways.
3. Use hashtags
Hashtags are a great way to reach new users who might be interested in your products or services. When using hashtags, make sure to use relevant and popular ones that will help you reach your target audience. Never include hashtags that are not related to your business or product because this can turn off potential customers.
4. Use Instagram Stories
Instagram Stories is a feature that allows brands to share short videos or images that disappear after 24 hours. This is a great way to share behind-the-scenes content, product launches, or special promotions. Many businesses use Instagram Stories because they are effective in spreading new information as people don’t need to scroll down to find your content.
5. Use Instagram ads
Instagram offers a variety of ad formats that can help you boost sales and reach new customers. For example, you can use carousel ads to showcase multiple products, or video ads to show off your products in action.
Instagram ads are highly effective because it connects with another Meta platform: Facebook. When you create an ad on Instagram, it also appears as a sponsored post on Facebook. This means that you can reach potential customers who might not be active on Instagram.
Wrapping Up
Instagram is a powerful sales channel for e-commerce businesses of all sizes. By understanding how the platform is used and using high-quality visuals, brands can reach new customers and boost sales. Make sure to use Instagram as part of your social media marketing strategy to stay ahead of the competition.
If you’re looking for more ways to reach new customers and boost sales, check out our guide on how to use social media for eCommerce.
